Black Women Leaders SK Book Project

I was involved in the Communication and Media team for the Black Women Leaders SK Book Project. My responsibilities included creating the brand identity and developing a website to showcase the book produced for this project, titled ‘Courage, Change, and Faith: Inspiring Narratives of Black Women Leaders.’

Create a website that includes information related to the book project.

I aimed to create a professional, feminine, and warm tone that reflects the personalities of the 13 authors. I chose a black and white theme with pink and orange accents for the brand colors, which are also reflected in the logo. Since I hadn’t worked on a book promotion website before, I began by conducting a competitor audit to study both direct and indirect competitors. This helped me identify elements that users would appreciate and ones I should steer clear of. I then collaborated with the 13 authors to finalize the brand identity and website design based on these insights. It was important to me that the website not only serves as a promotional tool for the book, but also as a source of inspiration and empowerment for its readers. I am proud to have been a part of this meaningful project and I hope that the website succeeds in amplifying the voices and stories of these incredible women.

The website was created on WordPress using the Divi theme builder.